Our planet has big problems, and we all know it. Entrepreneurs across the globe are stepping up to the plate by creating sustainable technologies, and one of their main goals is to address the climate crisis and other significant environmental challenges. As a business owner or marketer, it is time to wake up to this […]

One of the founding principles of marketing your product or service is to know your demographics intimately. When it comes to green or sustainable marketing, this gets even more tricky. Many authors and researchers have been writing on this subject for over 30 years and as the urgency of climate change raises its ugly head […]

To understand what a green marketing consultant does, let’s clarify the definition of green marketing. What is green marketing? It is the marketing of environmentally-friendly products and services. Over the years, it has also been described as sustainable, environmental, and ecological marketing. There is still an ongoing debate in the marketing and communications community about […]

Giving a talk or a speech to an ideal client audience is a ‘must’ in your arsenal of marketing strategies for any green business. Using presentations to educate, motivate, and persuade an external or internal audience has many benefits.  The power of words and images engages and retains attention, and a well-crafted presentation demonstrates professionalism […]

Eco-friendly and plant-friendly brands are taking steps in the right direction when it comes to sustainability. The owners and CEOs of these companies are providing valuable solutions and alternatives for earth-conscious consumers. They are helping to mitigate the greatest challenge of our time – climate change. People are becoming more aware of issues involving injustice […]

I learned a precious lesson in the art of copywriting and marketing writing.  “People do not buy without a why.”                                     Jim Edwards Traditional marketing is based on encouraging and promoting the continual expansion of satisfying our wants and needs, where resources are viewed as infinite. The five main reasons why people will buy a […]

The conventional way to market your business is through the use of advertising. The traditional channels being print media, radio, and television. However, the ubiquitous nature of the Internet has spawned a whole new world of marketing. Content marketing is composed of three main pillars: Search, Social, and E-mail. It is the art and science […]

Marketing is all about being customer-centric. Every green business promotes a product or service, and there are many opinions on what is the best marketing content to create. If you research what is ‘fundamental’, you will discover: blogs, email campaigns, podcasts, social media, and paid advertising, to name a few. So, where do we begin? […]