Marketing is all about being customer-centric. Every green business promotes a product or service, and there are many opinions on what is the best marketing content to create. If you research what is ‘fundamental’, you will discover: blogs, email campaigns, podcasts, social media, and paid advertising, to name a few. So, where do we begin? […]
6 Tips on Writing an Effective Business Presentation We all know that businesses, organizations, and professionals often use presentations to sell a product or service, as well as educate and motivate. The power of words and images are used to engage an audience – a well-crafted presentation demonstrates professionalism and reinforces a company’s image and […]
Why I Love to Write for Green Businesses and Sustainable Brands The environment became front and centre with Rachel Carson’s book “The Silent Spring”. Environmental activism has been around for over forty years now. There was, and still is, a lot of criticism surrounding the environmental movement, especially with Michael Moore’s latest documentary, “The Planet of the […]
Copywriter and content strategist providing effective messaging for eco-friendly & green businesses.
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