To understand what a green marketing consultant does, let’s clarify the definition of green marketing.
What is green marketing?
It is the marketing of environmentally-friendly products and services.
Over the years, it has also been described as sustainable, environmental, and ecological marketing. There is still an ongoing debate in the marketing and communications community about the full consensus for the term “green marketing”. For our purpose here, the term incorporates a holistic approach of traditional marketing strategies and tactics within the three pillars of sustainable development (Economic, Social, Environmental).
What is a Green Marketing Consultant’s Role?
Green marketing consultants provide the skills and knowledge lacking in a environmentally-friendly product or service based business. Business owners do not always have the time to focus on marketing, especially when they are involved in the day-to-day logistics of running their company. Green Marketing consultants work closely with business owners in order to develop brand awareness or promote a single product or service. This is a position which requires teamwork and partnership. A green marketing consultant can be a great resource providing the leadership and expertise taking a business to the next level. A successful green marketing consultant’s qualities and competencies embody flexibility, collaborative energy, and creative thinking.
What does a Green Marketing Consultant Do?
Though the work of a green marketing consultant can vary significantly from company to company, it involves advising companies on the best ways to reach their customers.
The first thing that a green marketing consultant does is review and define the target market. He or she then reviews the current marketing efforts and existing marketing materials. Creating marketing content requires time and money, which is why it is essential to incorporate re-purposed and reused existing content. A marketing consultant’s primary goal is to improve and create a content strategy that delivers the most value for your money. Other aspects can include planning and implementing social media and other marketing campaigns. New ways are identified for the brand to connect with new and existing clients. Green marketers can also train on the best practices and suggest new content. Lastly, the success of marketing strategies are tracked using analytical tools.
Green marketing consultants take on a holistic approach when working with clients on their content strategies and beyond. They ensure all aspects of the strategy align with the companies’ unique brand, mission, and vision. With the client’s needs in mind, content creation is meant to engage and motivate potential and existing clients collectively with online or offline marketing campaigns.
If you seek to hire a marketing consultant, give me a call at 514-349-9702 to see if my offers can fit what you are looking for.