Eco-friendly and plant-friendly brands are taking steps in the right direction when it comes to sustainability. The owners and CEOs of these companies are providing valuable solutions and alternatives for earth-conscious consumers. They are helping to mitigate the greatest challenge of our time – climate change. People are becoming more aware of issues involving injustice and suffering caused by corporations. From the exploitation of workers, to the maltreatment of animals, to environmental degradation, these issues lead people to make more ethical choices when buying brands in the marketplace.
Statistics show that sustainable products in North America and Europe are continually increasing. New York-based data analytics company Nielsen forecasts that a market share of eco-conscious brands is predicted to make up 25% of the market share for 2021. Ninety percent of Millennials aged 21 to 34 in the U.S and Canada who were surveyed stated that they are willing to pay more for products containing eco-friendly or sustainable ingredients. A point search volume on Pinterest for the ‘sustainable gifts’ category went up 118% in the U.K. These sustainable shoppers are more digitally engaged and are used to having these products and knowledge at their fingertips. Consumers need to find you, first of all, before they can buy from you.
Paid advertising and social media can generate traffic to your website, but search engines drive most online traffic. Organic search results appear more credible to shrewd researchers receiving more clicks than paid advertisements.
Reasons Why SEO-friendly Blog Posts are Essential to boosting your SEO
- Using Keywords Strategically
Each time you post your blog, you have a new opportunity to use SEO keywords. With a proper keyword search, using the right keywords and phrases will help you be available to your potential clients who are searching online. Using long-tail keywords with which your target audience engages will improve your outcomes. You can then take these and use them strategically in your blog post (however, a word of caution – do not keyword-stuff your blogs or your webpages).
- Constantly Post Fresh Content on your website
Search engines are programmed to post the newest and most up-to-date content from webpages that are as useful as possible. In general, your website does not have a lot of opportunities for continual updates – the “About” page and company history never change, and your home page content can change a few times a year. Blogging is one of the best ways to add new content to your site continuously – the more content you post, the more your pages will be available for search engines to index.
- SEO builds the “know, like, and trust” factor
In a sense, SEO is like a popularity contest. If your blog entries are shared frequently, search engines will move up your rank. The best way to win this popularity contest is by committing to only publishing high-quality content that your audience will want to read. Just because you have a green business, does not mean conscious buyers will choose your brand. Sustainability-driven brands need to have clear marketing efforts, and explaining that on your website with a blog is a great place to start
If you need help to create relative, informative, SEO-friendly content that positions you as an authority and expert in your domain, reach out and call me (514-349-9702).