Marketing is all about being customer-centric. Every green business promotes a product or service, and there are many opinions on what is the best marketing content to create. If you research what is ‘fundamental’, you will discover: blogs, email campaigns, podcasts, social media, and paid advertising, to name a few. So, where do we begin? What is the best strategy? Content must be in alignment with your business and marketing philosophy. If it is not, you are wasting precious time and money in your business. We suggest that you have a minimum of three case studies in your marketing arsenal.

Why are Case Studies Important?

Case studies are one of the best forms of marketing content you can produce. They are critical in building that “know, like, and trust” factor. Today, dark green consumers are willing to pay substantially for more sustainable products and services – these kinds of consumers are educated in their purchasing decisions and keenly aware of unsavoury marketing practices. Case studies are essentially success stories and have many benefits. Not only do they tell an engaging story, but they also focus on the customer. Finally, they are inexpensive, and they leverage your customer’s brands.

A Lesser-Known Benefit of Case Studies
Case studies can teach you a lot about your product and your customers. One of the most significant advantages is that they allow you to learn more about your own product by giving you a better understanding of how your clients respond to what you do. Another important aspect is that case studies are two parts research and one part promotional – the more you learn about your product and your client, the more you can fine-tune your marketing communications. The key to having case studies is that you can now market your business to your potential clients based on research and fact, rather than conjecture. You can sell your product or service based on what your clients appreciate and how they use your product.

Different Kinds of Case Studies

The last important thing you need to know is that there are many types of case studies which you can produce.

Videos: Instead of writing up a case study, you can adapt it to a video where you can interview your customers and show how they used your product or service. This is a great interactive experience for your prospective clients.

Infographics: There is more planning involved in this kind of content. Infographics are great tools that convey information in an easy-to-consume format. They are visually appealing and can be easily shared on social media platforms.

Blog post: This is the easiest way to create and share a case study.

PDF: Creating a professionally designed pdf of your case study is a prevalent form. It is an accessible and very versatile format. It can can be used on your website as a special informational section to an attachment in email campaigns.

More Reading

Here are some extra resources on this topic.

How to Write a Case Study: Bookmarkable Guide & Template-Hubspot-
8 Tips For Creating a Great Case Study by Neil Patel-

You can schedule an appointment about your case study. Give me a call (514-349-9702) or send me an email ([email protected])