There are several strategies which can be used to impact your audience’s decision-making. One of the most effective ways to do this is to create consistent and high-quality content. The main reason good content marketing is so important is that it answers your prospects’ questions. But more significantly, it builds trust, educates, connects with your customers, and generates leads. There is a lot of noise in the marketplace. So for all businesses (and especially green ones), consistency in your message is one of the many factors determining your success. To portray your brand consistently, you need to hit every environmental consumer’s touchpoint. A constant repetition of messaging establishes your credibility and strengthens your reputation. These principles apply to your content marketing – it needs to carry a distinct and unique voice across all circulation channels.

Having looked at some of the key benefits of content marketing, let’s look at how to create a good content plan. 

Creating Effective Content Requires Planning

Creating content which will engage your audience all begins with a content plan. People tend to skip this process and go right into content creation. Creating a content plan ensures that your content is in line with your audience’s values, desires, and pain points. Let us start with these basics.

To Plan- Follow these Steps

1.      Set goals

Before you start getting into the details of your content planning, it is important to set some content goals. Having goals leads you to the type of content you need to create. Here are a few example goals: brand awareness, engagement, conversion, and improving your organic traffic.

2.      Research your Audience and the Competition

Certainly, research is critical. It gives a clear picture of your customers. You will also have a good idea of where you stand concerning your competitors in the marketplace. Combing all of this information together helps to create a great content plan. Here are some additional research topics; competitor’s keywords and topics that resonate with your target audience.

3.      Customer Journey

To understand your customer’s journey, you cannot assume or predict it from your perspective. The best way to understand your client’s journey is to ask them about it. This is the fastest and most accurate method. Knowing each stage of your buyer’s journey helps to increase the chance of attracting and engaging potential clients.

4.      Develop a keyword map

A keyword search can be time-consuming and complex at times. However, it is necessary when it comes to planning your content. Want to attract your ideal client? You will need to determine which phrases and keywords they are using.

Ready to create a great content plan?

Creating a good content calendar helps to build brand awareness, attract leads, and boost conversions. Follow these guidelines and you will enhance the effectiveness of your content marketing.

If you have any questions when it comes to creating an effective content calendar, do not hesitate to reach out.

Contact us at or 514-349-9702

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