The production of video content continues to grow in status and importance. The following statistics below give you insight regarding why video is becoming such a meaningful part of content marketing strategies.

According to marketingcharts.com, here are some vital stats:

It is estimated that the average person will spend 100 minutes daily watching online videos in 2021.

48% of consumers want videos to reflect what they are interested in.

Video marketing is not only focused on B2C.

If you have not seen the word “vlog” before, it is a colloquial term for video blogging. Remember that a blog is a series of messages in a conversational style, providing rich useful content between your brand and an audience. It is important to remember that blogs are flexible, and this same flexibility applies to vlogs as well.

Video content is a powerful communication tool helping you to connect with your target audience.

Video content is unique in that it can be consumed using the senses of sight and hearing. People learn and retain information in a variety of ways. Video content increases the likelihood that your audience will understand and retain the material you want them to remember.

Now, creating videos can be intimidating, which is why having a planning stage is important in order to ensure the best video possible.

Solid planning ensures a professional video

There are two kinds of videos that you can create. One is the “discovery video.” This kind of video is based on keyword phrases – here, your goal is to grab the attention of your listener and lead them to do what you want them to do (for example, going to your website and subscribing to a newsletter, etc.). An effective script outline consists of a hook, intro, story/content, and your call to action. The second kind of video is a “video webinar”, which is for existing customers – it allows you to create and build stronger relationships with current clients. These sessions are used to share knowledge, ideas, and updates.

Before we begin with the script, it is important to start with a brief. It does not need to be complicated or follow a specific formula. Only a few key questions are required:

What is the goal of this video?

Who is the audience?

What is the topic of the video?

What is my call to action?

The ABC’s of basic script writing for video content

Now that you have your brief with a topic, you can start constructing the script. Start with an outline before breaking into a full script, so that you can break your video into subtopics and determine how the dialogue will progress. One cannot underestimate the power of the hook and story in your video content. You want to craft a hook that promises a story in which a feeling is created that will hold the viewer’s attention, hoping to find out what happens. Once the hook/story is developed, you will write your script section by section. The language does not need to be fancy or overly sophisticated. The goal of a good script is to make it easy for the person on camera to get their message across while sounding natural and remaining relaxed. Sentences need to be short and crisp. It is best to avoid compound sentences as much as possible.

Make sure your script is complete. If your video requires scenes, multiple shots, different characters, etc, include those details. If you decide to hand off your script to someone else to shoot the video, they will understand it.

Once the script is written, it is worth it to do a few rounds of editing to make the language more conversational. Read it out loud to trim any unnecessary fat in your writing. 

Finally, you need to remember your lines. Memorizing, or using a chair and laptop to keep your lines handy, can help you do this.

If you would like a free 15-minute strategy consultation for your online presence using video content, give us a call at 514-349-9702 or email at info@greenwindcommunications.

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